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Who needs Search Engine
Optimization?
Why do you need Search Engine
Optimization?
How will Search Engine Optimization
help me?
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a steady stream of new online shoppers (more than 12 million
new users went online in the past year) and new product
category sales, US eCommerce will grow at a 19% CAGR over
the next five years. Most significant, online retail will
reach nearly $230 billion and account for 10% of total
US retail sales by 2008. - Forrester Research
Consumers' use of search engines to find Web sites increases
with their online tenure, but search marketers beware:
so does distrust for paid listings. - Forrester Research
9-26-2003.
Marketers flock to search marketing. But consumer mistrust
of paid listings and the complexities of search marketing
mean that marketers must refine their strategies to get
the ROI they want. - Forrester Research 06-30-2003
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Search Engine Optimization with FLUID DESIGN GROUP can
target these search engines for
your next campaign! |
Search engines reach valuable,
motivated, and ready customers. To capitalize on search
as a marketing tool, marketers should shift acquisition
email and ad dollars to search and use an outsourcer firm
with a proven track record and no setup fees. Forrester
Research
It's official: -- Search
Engine Optimization -- has changed the game for
every retailer. So in 2005, retail CEOs must put their
money where their mouths are and use technology to create
a strategic advantage. Those who limp along with out-dated
strategic marketing plans will most likely end up. . .Gone.
The most cost-effective advertisement would have to be
both inexpensive and directed to the right customer. Years
ago this was something of a pipe dream--today it is a
reality.
The Internet is the most comprehensive source of information
in human history. But like any library of knowledge, it
must be catalogued and organized to be effective. And
therein lies the perfect solution: search engines.
Like the card catalog of a library, search engines are
a customer's way of sifting through the Web to narrow
their search. And what better way to make sure your website
is found than to have an influence on what they find?
Search engine listings
meet both of our criteria in terms of focus and affordability.
No other form of advertising is so focused that the customer
is actually searching for you. A search engine user is
a highly receptive and targeted audience because you are
trying to sell them on something they already want. They
came looking for you and they want what you have to offer. |
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No
matter how large your company is, you need to advertise. For
most businesses, Dot-com or otherwise, traditional advertising
methods require immense capital and human resources. This is
exactly why many smaller businesses fail--they spend too many
of their resources trying to compete on somebody else's turf.
The most obvious medium of advertisement is television. However,
television's effectiveness in attracting customers is questionable.
Its effectiveness lies in achieving brand recognition. Television
advertising is also the most expensive medium.
Targeting an Internet-based audience is more effective at driving
traffic to your website. Banner
ads and mass E-mailings
are much less expensive than television; however, they have
their limitations. While remarkably cheaper than a TV spot,
a small banner ad on a major portal website can still cost over
six thousand dollars a month. It is generally agreed that banners
are not a cost effective way to bring visitors to a website.
Most potential customers see banners as just a nuisance.
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Mass E-mailings have a
similar drawback. If you opt out of spending money for your
own list, you can buy space in someone elses. But you'll be
competing for the customers' attention with whomever else bought
space.
Banner ads and mass
E-mailings aren't targeting the people who are most likely
to be interested in the content you have to offer. They may
reach a wide audience, but most of that audience will delete
your ad before reading. Both methods can and do work; however,
they require a lot of planning, time and money.
According to the Georgia Institute of Technology, 88% of Internet
users find new web sites through search engine listings¹.
WebCMO data shows that in a side-by-side comparison of different
forms of promotion, search engine listings are the number one
way to generate traffic on websites². Top 30 search engine
listings will send droves of potential customers to your site.
Getting listed on a search engine below the top 30 simply won't
work. A listing near the top of your category will allow your
site to collect all the traffic a search engine can deliver.
It takes some key modifications to your website, planning, a
long-term commitment, watching the search engines for changes
and a lot of thought. Using a search engine optimization service
firm like Fluid Design Group to handle every aspect of the Search
Engine Optimization process, you will get guaranteed results.
With good search engine listings any business can get the kind
of traffic that will expand profits.
Contact Fluid Design Group,
for your Search Engine Optimization
needs!
Forrester Research = http://www.forrester.com
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| Search
Engine Optimization by a Search Engine Optimization Company
| FLUID DESIGN GROUP |
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