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Reaching Millions of Potential Customers Quickly and Inexpensively
Tens of millions of people worldwide have access to the Internet.
A recent study found that 75 million people used the Internet,
and 45 million used the WWW in the three months preceding the
survey in USA & Canada.
Generally, the population on the Internet is well-educated and
affluent. Most own a computer; others have access to one. Internet
users, like most people, are interested in convenience. Many
prefer the ease of finding services or shopping and ordering
directly from their computer screens. "Net Access"
advanced equipment and technology make everything faster and
easier for their customers.
Asus Netbooks | MSI netbook | Samsung Netbook | PSION netbook | Toshiba netbooks | Intel Netbook | Acer netbook
Dell NETBOOK | HP netbook
i) Selling Products and Services
Websites are powerful
because they join your advertisement to your order or inquiry
form. This is also the greatest distinction between electronic
and other advertising channels. Users can have direct communication
with your company as they see your ad. With the click of a mouse,
they will transmit their inquiry or order directly to you. This,
the entire process will be faster and more cost effective.
ii) On-Line Publishing
On-Line publishing requires a fraction of the investment that
conventional publishing requires... and it works. Dawn, one
of Pakistan's best known newspaper, gets thousands of hits per
week.
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Leveraging
Advertising Dollars
There is a limited amount of information that can be stuffed
into a radio, TV or print ad. These mediums are expensive. However,
include your company's URL in a small print ad or 30 second
spot and you have now directed your customers to your Website
which contains enough sales information to make the sale.
i) Increasing Sales
Many times when you run an ad, your customers hear, see or read
it and have to wait until business hours to contact your company.
They might remember to contact you, or they might get busy.
If your company's Website is mentioned in your ad, customers
will be able to look at your Website and buy your products
or learn about your services as soon as the urge hits them.
ii) Reduce the Cost of Printing and Mailing your Catalogs
Companies can save hundreds of thousands of dollars in printing
and mailing costs by putting their catalogs on the Internet.
In fact, with Net Access, the cost, is amazingly affordable.
It is an especially good value when you consider the number
of people you can reach.
iii) Updating Information Quickly
Websites can be updated
as often as you like. The Nando Times, an online newspaper,
updates its site every five minutes and gets over 5.5 million
hits per week. No other advertising medium is so quickly and
economically changeable and the dynamic sites are those that
get the hits.
iv) Bringing More People Into Your Stores or Offices
Your Website is particularly helpful in this area for those
running TV or radio ads. Your customers can look at your Website in order to get all of the information that they need.
v) Bringing More People Into Your Distributors' Stores
Wholesalers also benefit greatly by having a Website. They
can include on their site a search engine for all of their retailers.
Therefore, when customers see a product advertised, they can
look at the wholesalers Website to find out where they can
purchase it.
vi) Making Pictures, Sound and Film Files Available
The Web enables you to display photos, sound and short movie
clips with less expense. Guitarist Jeff Smith for example, gets
over 200 hits a day and markets his band's CDs on-line. |
Getting Your Foothold In Cyberspace
Today, there are thousands of companies with Websites. You can
be certain that a few of your competitors already have a presence
on-line. However, it is still possible to become the dominant
on-line influence in your industry. It is the way to gain a
decent market share of Cyber shoppers. In a few years, when
almost every company in the world will be on-line, customers
will not be able to search through all of the thousands of names
that a specific query in a directory found. They will, however,
keep returning to the sites that gained their popularity now.
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Reduce
the Costs of Serving Your Customers
You will find many ways to serve your customers using WWW technology.
For example, you can make forms available to pre-qualify for
loans, or have your staff do a search for that classic jazz
record your customer is requesting. (without tying up your staff
on the phone to take down the information.) Give your clients
valuable back-packing tips or "The 10 Best Ways to Pay
Less Taxes." All this can be done, simply and quickly,
on the Web.
i) Making Business Information Available
You can save phone calls and your staff members' time by just
posting basic business information on your Website. Posting
the upgrade information on your site will save you money and
keep your customers informed of every reason why they should
do business with you.
ii) Answering Frequently Asked Questions
A lot of your staff's time is probably spent answering the same
questions over and over again. These are the questions customers
and potential customers will ask before they deal with you.
Display the answers on your Website and you will have freed
up a lot of time for your office staff.
iii) Receiving Feedback From Customers
With a Website, you can ask for feedback from your customers
and get it instantaneously. E-mail can be built into Web pages
and will give you the answers while they are fresh in your customers'
mind, for a fraction of the cost. Another benefit is that you
can respond to your customers when you choose to and not necessarily
at the exact moment that they call.
iv) Creating a 24 Hour Service
If you have ever remembered too late or too early to call the
opposite coast, you know the hassle. We are not all on the same
schedule. Business is worldwide but your office hours are not.
Trying to reach America or Europe is even more frustrating.
Web pages serve your customers 24 hours a day, seven days a
week without adding to your costs. |
Public
Relations
This is becoming an exceedingly important reason to have your
company on-line. Even without creating a complex site like the
Federal Express site, your presence on the Internet is like
passing out your business card to thousands, may be millions
of potential clients and partners. It is virtually a worldwide
announcement saying, "This is what I do. If you are ever
in need of my services, you can, 24 hours a day, inexpensively
and simply, reach me on the Web."
i) Releasing Time-Sensitive Materials
Information can be made available on your website
at the time you specify, with all related materials such as
photographs, biographies, etc.
ii) Reaching The Media
Every kind of business needs the exposure that the media can
bring. With the Internet hype at the eclipse of its power, an
innovative website will
almost certainly get written up in one publication or another.
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Streamline
Information Distribution to Workers
Website is the fastest,
most economical way to disseminate information within your organization.
Instead of relying on the haphazard distribution of memos, employees
can visit their company's Website at their convenience. Net
Access can also password protect an employee-only Website so
that sensitive information remains within the company.
i) Staying in Contact In Any Time Zone
If you send employees abroad or have offices around the world,
having a Website is an expedient way to communicate. It costs
no more than a local phone call to access the site and the Web
is available in over 150 countries.
ii) Employees on the Road
Your employees on the road may need up-to-the-minute information.
A quick local phone call can keep your staff supplied with the
most detailed information, without long distance phone bills
and tying up the staff at the home office. Additionally, salesmen
on the road can enter orders on-line so that the company can
immediately begin working on them. |
Opening
International Markets
There is a whole new high-tech world out there, populated by
millions of people on all parts of the globe, and marketing
on the Web is the easiest way to begin doing business internationally.
With a website, you can
open up dialogues in international markets as easily as with
the company across the street. |
Test Marketing New Services and Products
If you demonstrate your new product on the Web, you will know
what your customers think in a fast, economical manner. For
the cost of a page or two of Web programming, you can gain insight
into where to position your product or service in the marketplace.
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Reaching
Specialized Markets
There are over 13,000 newsgroups representing every sport, hobby
or interest imaginable. No matter what your niche, your customers
are probably on-line. Furthermore, it has been found that some
of the most successful businesses on the Web are those that
target niche markets. Since Net Access will submit your company
to several different Internet directories, your interest group
will be able to find you. Certainly, they will find some of
your competitors.
i) Reaching The Education and Youth Market
If your market is education, consider books, tutoring or counseling
services, study courses, youth fashion and any other items or
services. These markets need to be on the Web.
ii) Serving Your Local Market
The power to serve the world with a website
is clear. What about your local markets? In most cities today
there are probably enough local customers with Web access to
make it beneficial to market through the Web.
If you are interested in a website,
or website design services. Please
contact us. |
| Contact
Fluid Design Group, for
your Website Design needs! |
| A
Website Design Company | FLUID
DESIGN GROUP |
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